My life. Except without the beard. Or Arcade Fire.

I haven't see a Wienerschnitzel commercial of any kind here in the non-food chain land of San Francisco, but apparently Tullycraft hadn't seen one either until its song "Sweet" appeared, rather by surprise, on--well, you guessed it--a Wienerschnitzel commercial.

It seems like it went down like this. Tullycraft gets signed to the tiny Boston based Harriet Records and the label Darla, in turn, picks up the band's old Harriet catalog after Harriet becomes defunct. Tullycraft signs an agreement with Darla directly, but doesn't read it/understand it/loses page 5, etc. Darla licenses the song for the promotion of hot dog consumption and Tullycraft only later finds out what they're pitching.

Now the drama really starts and Darla at this point gets in on the action.

And Now, How Things Like This Can Be Avoided:

1. Band should really read agreement.
2. Label should really give band a heads up on what's coming down the pike.

Otherwise, it'll only end in tears.

Speaking of which, it just makes me sad getting arbitrary html emails in my in box. I get fancy color infused ones from the majors, budding music licensing competitors and other pitching-like agencies and ultimately, I greatly suspect, they don't work, at least not for me. There's nothing like a non-personal advertisement promoting (and to who? for what purpose?) music without a hint of what it sounds like, accompanied by unbacked up claims and quotes of faint praise. But really, I love this one. It's my favorite for so many reasons.

Why Things Like This Should Be Avoided:

1. Well, first off, the album cover alone...
2. 518% percent?!
3. I love. Just love. The quote. I know what instant reaction I had.